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OnePlus has entered into a three-year contract with Hasselblad, a Swedish icon camera maker. A three-year deal with Hasselblad in the hope that it will improve camera experience on the next generation OnePlus Smartphones, including the soon-to-be-announced OnePlus 9 series.
Based in Gothenburg, Sweden, Hasselblad has been known for its mid-range cameras since World War II. In fact, the company is behind the most expensive cameras on the market, joining an elite camera production club that includes Leica’s popularity.
Here are some facts you need to know about Hasselblad:
# Did you know that the Hasselblad camera was used to capture the first human steps on the Moon? That iconic image was taken during the Apollo 11 mission, the first day of the month. Astronomers Buzz Aldrin and Neil Armstrong had two special cameras in Hasselblad. Hasselblad (HDC) data camera with Zeiss Biogon 60mm f / 5.6 lens and 70mm film magazine, and Hasselblad Electric Camera (HEC) with Zeiss Planar 80mm f / 2.8 lens. NASA and Hasselblad began working together in 1962 during the Mercury program, seven years before the Apollo 11 mission, to ensure that cameras would not overheat or freeze at extremely cold temperatures.
#DJI, China’s most successful drone manufacturer, owns a large portion of Hasselblad. Back in 2017, DJI became one of the many participants in the Swedish camera company. While we may never see a DJ doing a mid-range camera at any time, the company’s Mavic 2 Pro features a Hasselblad-based camera. It is clear that DJI needs Hasselbland’s expertise in optics and design in making its favorite top drones and film market.
Hasselblad Sweden is known for its luxury cameras, but in 2018 it made headlines when it introduced the H6D-400c digital camera for $ 48,000. One might wonder why a camera costs so much. Yes, the famous Hasselblad H6D-400C claim was its ability to combine six megapixel images into one 400 megapixel one still. Its extremely high price created a lot of buzz in the camera world, with many wondering who would buy the camera for the 48,000-plus plus price. But Hasselblad was clear on who might be interested in this camera. In an interview with CNBC, a representative of Hasselblad told the publication that the H6D-400c was targeted at a “special” niche market with cultural facilities such as museums and libraries that required high quality photography to archive manuscripts and precious pieces.
The cover of the #The Beatles ”™Abbey Road album was shot using a Hasselblad camera. The cover of the album, featuring Lennon, McCartney, Harrison and Starr crossing the Abbey Road zebra crossing, will always be remembered as one of the most iconic photographs ever taken. Scottish photographer Iain Stewart Macmillan used a Hasselblad 500C camera, with a Zeiss Distagon 50mm f / 4 lens, to photograph the cover of The Beatles’ album Abbey Road in 1969. outside EMI Studios at 3 Abbey Road, St John’s Wood, London. Clearly, the visual imagery of the image came from Paul McCartney. In an interview with The Guardian in 1989, Macmillan revealed that the image lasted less than 10 minutes. Abbey Road was the Beatles’ 11th album, the last of which they recorded together, although Let It Be was their twelfth and last album released before Abbey Road.
#Hasselblad cameras are expensive and sought after, and there is a reason why they are so expensive. Hasselblad produces only 10,000 cameras a year outside a small three-story building in Gothenburg, Sweden. Many Leica cameras, including the X1D II, are made in Sweden where labor costs are much higher than in many other countries where other digital cameras are made. Not to mention Hasselblad, like Leica, doesn’t pay much attention to people. They are made of high-quality materials, and the aim is to make cameras with classic designs that last longer for generations to come.”‹