As per a IDC forecast, global handset market is expected to shrink 3.5% in 2022 (Bloomberg)

A global slowdown? Apple expects to maintain iPhone 14 sales

Apple iPhone 14 sales may overcome the general slowdown in the global economy, if a Bloomberg report is to be believed. According to the latest Bloomberg report, the Cupertino company is asking its assembly firms to produce 90 million of its latest devices. The report cited people with knowledge of the matter who did not wish to be named. The company is said to still expect to assemble a total of around 220 million iPhones in 2022, which is also around last year’s level.

At a time when Android devices are suffering, stronger demand for Apple’s new lineup stems from a customer base still willing to spend on premium devices, the people said. Virtual demise of Huawei Technologies Co. it also disrupted competition in the high-end smartphone segment, they added.

According to IDC forecast, the global headphone market is expected to shrink by 3.5% in 2022. For the uninitiated, the market fell 9% in June of this year. Mobile device makers have begun freezing orders, China’s biggest chipmaker warned last week.

Apple’s projections, a closely guarded secret, suggest it is confident it will weather a slump in spending on smartphones and other devices. Apple is banking on affluent clientele and fading competition to weather the global electronics downturn, according to the report.

Bloomberg reported last month that Apple will slow spending and hiring in some of its teams in 2023. The iPhone maker has vowed to be disciplined on spending as economic and geopolitical uncertainty cloud the outlook for 2022 and beyond. Hon Hai Precision Industry Co., which assembles most of the world’s iPhones, hinted at Apple’s resilience when it said this week that sales of its smart consumer electronics products were expected to change little in 2022.

Apple is set to launch four new iPhone models next month. The iPhone 14 lineup will likely consist of the iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, and the new iPhone 14 Max, which will replace the “mini” models. Apple’s iPhone 14 Pro models are expected to feature a much-improved front camera, a new rear camera system that includes a 48-megapixel sensor, thinner bezels, a faster A16 chip, and a redesigned pill-shaped notch. for Face ID and a hole punch for the camera.


I am Sanjit Gupta. I have completed my BMS then MMS both in marketing. I even did a diploma in computer software and Digital Marketing.

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