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Technology that integrates the physical and natural world could begin to become a reality for consumers in a few years, the owner of Facebook Meta Platforms Inc told advertising agencies, giving more details of its metaverse design concept.
Mixed reality (MR) technology can allow a person wearing an MR headset to use a real-world object to initiate a visual world reaction, such as hitting a video game character with a real-world baseball bat, for example.
It is one of three types of extended physical technologies commonly associated with metaverse. The unpopular reality of taxpayers we see there, with mobile games like Pokemon Go, but players can’t distract the digital world with anything. Non-virtual headsets, such as Meta’s Oculus, immerse users in a fully visible world where they can interact with nature.
Meta’s comments came from a call from Zoom and advertising companies on Thursday, which was designed to help advertisers better understand the damage, said an official at the center who visited the phone. It was the first roundtable Meta discussion with the agency about metaverse.
The scale of mixed realities remaining a few years brings more detail to the timeline of building metaverse, a vision of the future of the visible world network that can be accessed from different devices, Meta said it could take a decade to build.
Some hybrid headsets are available, but are not currently intended for general consumers. Microsoft HoloLens 2, launched in 2019, retails for $ 3,500 and is intended for use in the workplace.
At its annual Connect conference in October, Meta announced Project Cambria, a headset that will feature mixed real-world skills and include face and eye tracking. The headphones are expected to be released this year.
At the same time, Meta continued to advise advertisers to examine the unpopular real-time advertising for taxpayers we see, such as image filters and videos that cover digital images in the real world, says an advertising agency official. The comments also highlighted the rise of Meta in industry-leading conferences.
Meta said brands can collaborate with content creators in AR ads or apply technology to visual-try outfits.
The agency’s rotating table did not contain details of which ad formats could be metaverse, or any specific controls that would be in place to prevent brands from appearing inappropriate content or actions, the agency official said.
Advertisers are also looking for details on how the performance of ads on metals will be measured, and they will ask “what did I get for my money?” said the officer. A Meta spokesman declined to comment.