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Big Cisco network sees a strong need for its software-as-a-service (SaaS) solutions from small and medium enterprises (SMBs) in the 2nd and tier-3 cities of India as internet users go up once and for all. -as- as- the a-service model “is gaining popularity. Gartner predicts that more than 85% of organizations will adopt a cloud-based preview by 2025.
According to Cisco’s annual Internet report, the Asia Pacific region will have 3.1 billion Internet users (72% of the region’s population) by 2023, up from 2.1 billion (52%) in 2018. By 2023, Asia Pacific will have 13.5 billion network devices / communications, up from 8.6 billion in 2018.
“In order to meet the growing consumer needs, at Cisco, we are promoting innovation in all areas such as cloud-based cybersecurity, collaboration, statistics, and data center. We want not only big business but also small businesses and cities in level 2 and 3, ”Daisy Chittilapilly, president of Cisco India and SAARC, said in an interview.
Indigenous traditional or non-digital sectors such as manufacturing, government, health care, transportation, education and agriculture are increasingly adopting technologies to improve efficiency and unlock new value. “We have seen the efficiency of our SaaS and network offerings from these sectors,” Chittilapilly said.
Analysts believe that SMBs in India are increasing their investment in technology using a SaaS model.
“The main reason is that SMBs do not have a large internal IT team to manage their technical backbone and need integrated and easy-to-use solutions provided by SaaS for opex-led models. For example, Cisco has delivered a number of SMB-focused solutions through Cisco Designed, a series of tools to assist SMB customers across network, collaboration, computer, and security, “said Nitish Mittal, partner, Europe Technology Practice, Everest Group.
“There are many opportunities in the SMB sector but it requires careful selection of markets as the market can be fragmented. The biggest challenge is still the long tail that represents the SMB market, the small size of contracts, and the long sales cycles of signing and existing customers, “added Mittal.
Cisco rivals such as Dell and HPE also bet heavily on the SMB segment in India by offering designed solutions.
Cisco is also focused on building a strong online security portfolio as security has become a priority with businesses accelerating their digital transformation. Cyberattack attacks have risen nearly 500 percent from pre-epidemic times to 1.15 million cases by 2021, according to a CERT-In report.
“As the threat continues to grow and become more complex, at Cisco, we have focused on building a comprehensive portfolio that guarantees almost impossible security, the end of recently expanded businesses,” Chittilapilly said.
As India prepares to launch 5G, Cisco is building partnerships with leading telecommunications providers to stay ahead of the game. Collectively, the economic impact of 5G is expected to reach $ 1 trillion by 2035 in India, according to the Telecom Regulatory Authority of India (Trai).
“We believe that 5G will be the key driver of Cisco’s growth in a relatively small economy. To accelerate 5G deployment, Cisco is building a future internet connection. Our building network centers in silicon, optics, software and security, powered by throughput, AI / ML, IPV6, telemetry and industrial IoT (IIOT). We have engaged in 360-degree relationships with all leading telecommunications service providers to optimize their 5G networks by empowering an open, smart, secure network, improving their marketing strategies and ensuring significant returns on their 5G investment, “Chittilapilly said.
