Croma and Amazon partners to launch smart TVs with Fire TV

Croma, an electronics retailer from Tata Group, has announced its partnership with Amazon to launch Croma Fire TV Edition Smart LED TVs, a new range of smart TVs, to Indian customers. Through this strategic partnership, this product aims to provide the consumer with an easy and customized design.

Customers will be able to purchase Croma Fire TV Edition Smart LED TVs starting at ₹ 17,999 at all 180+ stores in Croma in 60 cities.

The new Croma Fire TV Edition Smart LED TV comes with built-in Fire TV, delivering streaming content from 5000+ apps including Amazon Prime Video, Netflix, YouTube, Disney + Hotstar, Zee5, SonyLiv and more. Croma Fire TV Edition includes a voice remote and Alexa. The user can switch even between DTH and OTT without the hassle of multiple remotes. TVs support Dolby Vision and Dolby Atmos.

Commenting on the launch, Ritesh Ghosal, CMO, Croma said, “The proliferation of OTT applications and the subsequent divergence in viewers created the need for a seamless browsing experience. Alexa voice search and remote touch with a soft touch supported by Fire TV OS offer a different and in my mind, a better browsing experience than other Smart TVs. ”

“Amazon and Croma have a history of working together to provide Amazon Devices to customers across India with their offline stores. Today we are taking this relationship to a new level. Croma’s new range of Smart Edition Smart TVs brings an amazing user experience, high-quality image quality and an immersive immersive feeling that gets better every day with Alexa. “Said Parag Gupta, Head of Amazon Devices, India.

Croma offers a first-year dot replacement warranty, a 3-year full warranty and a lifetime service through a series of Croma stores. TV sizes will range from 32-inch to 55-inch and 2K and 4k variants, 2K variants come with HD Ready and FHD image quality. The 4K variety brings 4K Ultra HD image quality.

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