Instead, buy digital homes in Decentraland, a blockchain-based game that allows players to interact individually with visual avatars in the 3D virtual world and buy land in the virtual world, even selling or renting other genres or individuals. .
The visual space purchased by Atom is now a metaverse corporate office, which hopes to use it to reach global customers and be used as a ‘metaverse’ event venue and soon to interact with it.
Yash Kulshreshtha, the national arts head of a factory in Mumbai, says those who are in their early 30’s are too old to use today’s internet. He believes that just as the older generation found it transformed from newspapers to online news, the ’90s generation today is satisfied with what the current Internet, or Web 2.0, offers.
While the company has four avatars that will cover the space right now, Kulshreshtha says that one day, the facility could be as valuable as a portable agency office – and actually help the company grow its track record across India. “The thing about the metaverse is that the new generation that is growing today will find it completely natural,” he stressed.
‘Metaverse’, as it is today, remains a technically defined and understandable field. While others, such as Meta (formerly Facebook), Nvidia, Microsoft and other favorites have shown real worlds with images that look like real people, real-world objects, real-world repetition, roads and much more, others have often used it. ‘metaverse’ as a catchy expression given all the intensity and attention that surrounds it.
In the distant future, metaverse should be the only physical world that accompanies our physical world, similar to the worlds imagined in movies like Ready Player One.
Atom is just one of many event management companies exploring this space.
In January 2022, the Punjab-based events agency, Cryptic Entertainments, hosted what they call ‘India’s first metaverse concert’ on a visual 3D platform based on Ethereum, Somnium Space. About 30 people were ‘present’ at a concert by 23-year-old Indian artist, Sparsh Dangwal. Since then, India has also witnessed its ‘first marriage’.
Such events reflect a growing trend of curiosity among individuals and planners alike about exploring new technologies. As Gautam Seth, founder and director of the visual event Dreamcast Global, said, “Over the past year or so, there are many event companies in India trying to understand how metaverse can work in events. Some of the original riders look for good metaverse forums such as Decentraland and Spatial, and use their non-invasive token avatar (NFT) avatars for their characters to create the event. ”
Dinesh Dulhani, founder of Immersive Realities, a company that develops deep visual sensitivity, adds a similar narrative. Over the past decade, Dulhani has provided virtual reality (VR)-based information on events involving product shows, or converting audio and visual video into VR. Today, Dulhani says that attention is on the increase in this space, for sure. “I have received inquiries and interest from the Singapore-based Publicis Group on hosting a metaverse event, and I have sent such comments to many of my clients,” he said.
Kulshreshtha of Atom said that from now on, it has received questions on the Indian e-commerce platform about creating a metaverse platform, and has expressed the metaverse concept in the FMCG product about one of their advertising activities. Such programs, however, are in the forefront of discussions – showing the side of the word ‘metaverse’ buzzword.
“Many brands are looking for a step-by-step solution, or more VR experience than the full metaverse experience offered by platforms like Decentraland. These species often want more control over what the person attending their event can do, ”said Seth.
Along with brands that recognize what these events can bring to the table, Seth went on to say that technology is also a barrier. “Today, basic VR cardboard headsets are not good enough for metaverse events, because they do not really work. As the organizer, I would not expect everyone who attended the metaverse event to have the same Oculus Rift or VR headsets, as well as a powerful computer, at home, ”he added.
In fact, Dulhani believes that even in the next few years, as more companies express interest in ‘metaverse’ events, the experience will remain non-VR. “Back when Facebook got Oculus, everyone thought VR had arrived. But it failed to get significant acquisition from consumers, due to headset issues. In the last 4-5 years, VR has seen an increase in acquisitions in business and sports applications, but in order to become truly commonplace, hardware needs to change drastically, “he said.
In summary, Kulshreshtha believes it is clearly an emerging category of agencies and companies testing this metaverse. “It may seem like a small addition to the tangible communication experience we have today, but for the next generation, working in a dynamic work environment will feel natural. Such opportunities will allow us to market our products beyond our current market, and take over our agency worldwide,” Kulshreshtha said.
“Check out Nike’s investment in RTFKT. If such big brands make the NFTs and metaverse, there is a big place in the industry, ”he added.