Fujifilm Instax Mini Evo Premium Edition

Fujifilm Instax Mini Evo Premium Ed. review: The right mix of nostalgia, tech

The Canon AE-1 had a lever on the top that you would pull to wind the film. Later, point and shoot cameras would perform this task automatically. Fujifilm rose to prominence at the time with its boxy point-and-shoot cameras. Smartphones have destroyed the industry. The players that remained had to change their business models, and Fujifilm was somewhat successful in this effort. Its instant cameras attracted camera enthusiasts to rekindle nostalgia. Fujifilm is also combining technologies to give next-generation users a seamless experience that allows them to use their phones in tandem with their cameras.

An example is the recently launched Fujifilm Instax Mini Evo Premium Edition. Priced at Rs 19,990, the camera sits at the top end of the instant camera range from the manufacturer. It offers the usual point-and-shoot functions, with additional options for setting up different lens styles and cinematic effects.

Design

Fujifilm has played with the design of the Evo Premium Edition a little. The camera looks like it’s from an 80s ad and retains the retro design with a few extra buttons and levers. The black faux leather finish goes well with the silver. The on/off button on the front is easy to operate. The lens has a wheel that makes it easier to navigate through the various functions of the lens. There is a flash on the left and a dial on the top which again helps to determine the different modes like monochrome, sepia etc. The print stick on the right is easy to operate and maintains character. The display on the back is large enough to act as a decent viewfinder. The colors on the display could be better.

User interface and battery life

There was a user interface problem with Fujifilm cameras. The options are difficult to control and the menu is difficult to navigate. The dials work well for switching modes, but that’s where the ease of access ends. If you need to set the white balance and then set the print style, it is a difficult task. On the other hand, the battery life is stellar. The camera went into sleep mode when not in use and the battery life could last a good five days with moderate use. The advantage of the new camera is the ability to import images from a smartphone and use the smartphone as a remote control.

Camera and print quality

The Instax Evo Premium Edition works well as a regular point and shoot camera. There isn’t much in terms of image quality, but it’s better compared to others in the Instax range – a significant premium for that. The prints were decent, not too big. Although you have 10 modes for both print and image quality, the color washout was too much at times. The reds were too prominent. The sepia mode worked very well, but the monochrome mode had problems with lighting, especially when printing.

Price

The base price or product price is Rs 19,990, the film is Rs 979 for a pack of 20. Overpriced for the features it provides, the camera is only good for enthusiasts.

Sanjit
Sanjit

I am Sanjit Gupta. I have completed my BMS then MMS both in marketing. I even did a diploma in computer software and Digital Marketing.

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