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The European Commission and its UK counterparts are investigating whether Google’s adtech business gives it an unfair advantage over competitors and advertisers.
Alphabet’s Google unit will face claims for up to 25 billion euros ($25.4 billion) in damages over its digital advertising practices in two lawsuits filed in British and Dutch courts in the coming weeks by a law firm on behalf of publishers.
Google’s adtech recently came under scrutiny from antitrust regulators following complaints from publishers.
France’s competition watchdog fined the company 220 million euros last year, while the European Commission and its UK counterparts are investigating whether Google’s adtech business gives it an unfair advantage over competitors and advertisers.
“It’s time for Google to take responsibility and pay back the damage it has caused to this important industry. That’s why we’re announcing these cross-jurisdictional actions today to seek redress for EU and UK publishers,” said Damien Geradin. Geradin Partners said in a statement on Tuesday.
Google did not immediately respond to a request for comment.
The British action at the UK’s Competition Appeal Tribunal will seek compensation for lost revenue from the sale of advertising space on the news publishers’ websites and all sites funded by online advertising.
The Dutch claim is open to publishers affected by Google’s actions. Litigation investor Harbor is funding both lawsuits.