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After Kim Kardashian and Kylie Jenner criticized Instagram for trying to be like TikTok, the head of the Meta-owned platform Adam Mosseri shared a video explaining the platform’s recent changes and said that it will focus more on video over time.
On the microblogging site Twitter, Mosseri shared the video and mentioned that “there’s a lot going on on Instagram right now.”
“I wanted to address a few things we’re working on to make Instagram better,” Mosseri wrote on Twitter.
According to CNBC, Meta CEO Mark Zuckerberg is pushing into short videos, a market dominated by TikTok on mobile.
Many users did not react well to the change, and a post urging the company to “make Instagram Instagram again”, suggesting that it should focus more on pictures that friends post, has amassed more than 1.6 million likes and almost 140,000 signatures petition.
Mosseri said in the video that he knows there have been a lot of changes on Instagram.
He said the app will continue to support photos, but he believes it will focus more on video over time because that’s what people like, share and consume on the platform.
He added that if users see the new full-screen version of their feed, it’s just a test.
Mosseri said he’s also heard a lot of concern about referrals, which are posts that appear in users’ feeds from accounts they don’t follow.
He said recommendations are meant to help users discover new content and act as one of the “most effective and important” ways to help authors reach more people.
Mosseri said if people aren’t interested in these posts, they can close them or put all referrals on hold for up to a month.
Meanwhile, Jenner and Kardashian recently criticized Instagram, urging the app to stop imitating rival TikTok.
Jenner and Kardashian sent a message to their hundreds of millions of Instagram followers that read: “Make Instagram Instagram again.”
