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Intel brings its 13th generation processors to India amid slowing consumer demand

Intel today announced the launch of its 13th generation processor lineup in India. The company said in a statement that the lineup includes six unlocked processor models, for a full lineup of 22 processors. This series will be available to desktop manufacturers, and Intel has demonstrated the same for 125 desktop reference designs worldwide.

The revelation comes shortly after the company unveiled its next-generation chips globally on September 28, a day after rival processor maker AMD unveiled its Ryzen 7000 series globally. Intel said at its global expo that its next-generation processors will offer 41, up from the previous generation % improvement in multi-threaded performance – which is key for multitasking.

The company’s new chips also accompany a new line of Intel 700 motherboards, which the company says its new processors will perform best on. The new chips are also built to make the most of the DDR5 RAM standard, although they will also work with DDR4 memory. This contrasts with AMD’s offerings, which will require DDR5 memory and a next-generation motherboard with AM5 processor sockets.

Speaking to Mint at its launch, Santhosh Viswanathan, executive director of sales and marketing at Intel India, told Mint that the company continues to expect increased interest from PC enthusiasts even as industry analysts note a decline in consumer demand and discretionary spending in the US. in line with macroeconomic headwinds and consumer device saturation after two years of sustained growth during the covid-19 pandemic.

Viswanathan added that Intel has seen an increase in demand for premium PC components priced around $600 (about ₹50,000) this year.

However, industry reports warned of a slowdown in global PC shipments. A June 30 report by Gartner projected the PC segment to decline 9.5% annually in calendar year 2022. A September 19 report by market researcher Canalys said shipments of PCs in India, which include laptops, desktops and tablets, fell below 5 million units. for the first time in four quarters – after two years of growth fueled by demand for larger screens and devices for remote work and education.

While analysts see this correction as natural, the report said the quarterly supply figures are a reflection of a decline in organic consumer demand in the country.

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