LinkedIn introduces new ‘toolsAto’ tools for better user engagement

Professional networking platform LinkedIn has announced that it is rolling out new tools to make it easier for users to create visual content that will help them stand out and inspire their professional community.

The company revealed a 20 percent year-on-year (YoY) increase in users adding visual content to their posts on the platform.

Among the new tools, the company said users can now add a clickable link to images or videos.

“Now you can encourage your followers to take further action on or off LinkedIn by simply adding a clickable link directly to your images and videos to drive your audience to your website, upcoming event, recent newsletter or other resources,” the company said in the post.

To add a clickable link, create a new post on mobile with an image or video, tap the “Add Link” icon, add your URL and custom link text, and submit.

The feature will be rolled out over the coming weeks.

Users can also create quick and engaging posts using templates.

“If you want an easy way to make text posts stand out in your Feed and grab your audience’s attention, we’ve created templates just for you,” the company said.

Go to the share box or tap “Publish” on mobile, then tap “Apply Template” – from here you can easily create visually engaging content for your audience.

Choose from dozens of customizable backgrounds and fonts, add your own text and click “Share”.

“You can even add a clickable link to your templates to encourage your audience to take action. You’ll be seeing this feature over the coming weeks,” the company said.

The platform said it has also started rolling out carousels, a new content format that allows users to mix images and videos to educate their community in a digestible way.

From step-by-step advice to tips and tricks and industry trends, carousels can help users share content in a visually engaging, swipeable format.