The Echo speaker.

Many Indians are talking to machines as smart home acquisition grows

Indians are increasingly talking about their gadgets — the adoption of smart gadgets and household appliances is growing across all price categories and product types.

The use of voice commands, although not new, is growing in line with smart home acquisitions and, aided by the inclusion of Indigenous languages ​​in their social networks.

According to a report by market research company TechARC’s Smart Homes of India published on Wednesday, 92% of all consumers who own a connected device such as a smart bulb, smart speaker or smart TV use voice features to ‘talk’ to these gadgets.

The adoption of smart technologies has grown as manufacturers have begun to provide integrated technologies such as smart bulbs, plugs, televisions and speakers at affordable prices.

A TechARC report states that 81% of all smart TV users use voice commands with their TVs. Smart bulbs and lamps (56%) are the next generation of smart gadgets that are very popular when it comes to voice. Air conditioners, door locks and security cameras, and infrared remotes follow.

The use of the voice at home is enhanced by the growing market opportunity for smart devices in the country.

A report by Frost & Sullivan in August last year stated that the demand for voice-enabled devices – with Google Assistant, Amazon Alexa and Apple’s Siri – is growing with smart home appliances aimed at growing at a combined annual growth rate (CAGR) of 15% over the years. the next five.

The report added that while the adoption of smart home appliances with voice assistants at about 5% of all sales over the past year, this could grow to 12% by 2024.

Anshika Jain, senior research analyst at Counterpoint Research, said the proliferation of indigenous Indian languages ​​has been a major factor in this new trend. “Google Assistant today supports nine Indian languages, while Alexa also supports Hindi. This is very helpful for the use of voice in this field, ”he said.

The trend is also growing with the acceptance of smart speakers in India. Jain said although smart speakers have grown by 60% year on year, they are expected to grow by 50% this year.

Considering that smart speakers act as remote hacks for all smart devices compatible with a voice assistant like Google Assistant or Alexa, the enhanced reception is set only to improve the use of voice commands in India — rather than physical remote control.

Jain, however, added that the industry is still growing in India.

“At the moment, we are seeing the first receivers of smart electronics and voice equipment in India, as most smart devices are still expensive. The Indian market is likely to reach the peak of smart gadgets that it has today in the next three years — by 2025, ”he said.


I am Sanjit Gupta. I have completed my BMS then MMS both in marketing. I even did a diploma in computer software and Digital Marketing.

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