Meta launches ad campaign against Apple’s iMessage to promote Whatsapp

Meta has launched a new ad campaign targeting Apple’s iMessage platform.

Mark Zuckerberg, founder and CEO of Meta, has unveiled a campaign criticizing Apple for only providing end-to-end encryption for iMessage and not for regular SMS communications.

In an Instagram post, Zuckerberg posted a photo of the new ad playing at Penn Station in New York.

The ad says: “Protect your personal messages across devices with end-to-end encryption. Always send privately.”

The ad shows one green and one blue letter bubble patterned like Apple’s Messages app. The phrase “private bubble” appears in the third bubble, indicating that WhatsApp is a private platform.

“WhatsApp is more private and secure than iMessage, with end-to-end encryption that works on both iPhones and Android, including group chats,” Zuckerberg wrote in the caption.

“With WhatsApp, you can also set all new chats to disappear with the tap of a button. And last year we also introduced end-to-end encrypted backups. All of that iMessage still doesn’t have,” he added.

Meanwhile, Meta-owned messaging platform WhatsApp recently rolled out the ability to add up to 1,024 participants to groups for some beta testers.

According to the report, the feature is available on WhatsApp beta for Android and iOS, but is limited to an undefined number of beta testers.