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Microsoft officially announced its new AI-powered “Designer” app during its fall event on October 12 this week. The new tool will help users with graphic design and image creation, similar to the popular alternative Canva. Microsoft’s new app also looks a lot like the Canva Design app and will feature integration with Bing and Microsoft’s own Edge browser. The app will also be part of a Microsoft 365 subscription.
Microsoft says Designer will be aimed at consumers first. However, later we could see the application move towards more enterprise use cases. This tool will be the latest addition to the Microsoft Office 365 subscription, which is increasingly looking for new features to bring the package to more new users.
In addition to Canva, Designer will also compete with Adobe, which offers image templates and images to customers using its Adobe Express tool. Adobe and Microsoft have more than 30 product integrations, according to a CNBC report, but Microsoft insists that the new Designer app will not change the company’s collaboration with Adobe in any way.
Meanwhile, Canva also competes with Microsoft in other aspects. The image editor and authoring tool introduced a new alternative to Microsoft’s Powerpoint last year and also added a Word alternative earlier this year in September.
AI DALL-E 2 integration
Microsoft Designer also comes with the ability to create visual designs from words, thanks to OpenAI’s DALL-E 2 artificial intelligence software. The company has assured that all explicit sexual and violent content has been removed from the AI training for the service, so there are no inappropriate interpretations.