Mixed reality has a blurred vision

Mixed reality has a blurred vision

VR headsets can move smartphones instead of going to devices to connect and communicate

You must be in a different world if you have not heard of metaverse yet. The name came to prominence after Facebook renamed itself Meta last year, saying it would invest $ 10 billion to build a digital world for people to connect and connect. Facebook is not the only company charging to make a name for itself in the digital world. Google and Microsoft all set their sights on creating an online environment that will be fully understood.

Tech titans are busy building hardware and developing digital avatar software for real people to engage and engage. Therefore, Virtual Reality and Augmented Reality (VR / AR) are one of the highlights of this dream online world. VR / AR devices are the key to unlocking the digital world. These gadgets take people to the viewing world to meet and greet each other. And some early developers failed to introduce the VR era without these gadgets.

Cardboard lessons

In 2016, Google tried to market the segment with its Cardboard headset. Disposable mirror shells allow users to move their smartphones across them to get a brief VR experience. Although search engines sent millions of devices to customers for free, we were unable to jump into consumer headsets. Part of the problem was the smartphone used to enable this sensation. The ability of the phone to provide in-depth information while on the go is limited as 3D applications drain the battery and the units were not easy to set up. At this point, standalone VR headsets like Oculus Rift and HTC Vive were providing the best user experience for a few hundred dollars.

According to market intelligence firm IDC, Facebook’s Oculus Quest 2 is the most popular VR tool with a 78% share of the AR / VR market by 2021. About 9.4 million VR headphones were sold last year, an increase that could rise to 13.6 million by the end of this year. Meta headsets enable them to target individual consumers and are designed specifically for the metaverse that CEO Mark Zuckerberg has envisioned. Not all companies are interested in the consumer market where VR will be used most to play.

Microsoft VR atmosphere

On the other hand the real market compiled by Microsoft. A Windows software maker unveiled its unpopular virtual headset back in 2015 at a cost of $ 3,000, an expensive gadget piece. The Richmond-based company has directed business customers to sell its VR gadgets. HoloLens headsets describe the industry described at the time of the launch as “the most advanced holographic computer ever seen by the world.” The device consisted of an independent computer with a CPU, a GPU (image processing unit), and a hologram processor. It also allowed local sound to be heard so that people could hear the holograms behind them. Completed with a black visor, headset can be moved and the user’s proximity area.

HoloLens was a few inches higher than Google Glass, which looked like a Microsoft device but suffered from slow hardware and patchy application ecosystem.

Three years after its launch, Microsoft signed a $ 480 million agreement with the US Army to sell a custom HoloLens, called the Integrated Visual Augmented System (IVAS). Headset enhances user experience by covering digital objects over real world. In 2021, Microsoft entered into another major contract with the same government agency. In this case, it will sell more than 1,20,000 HoloLens headsets for a contract worth more than $ 20 billion over a period of 10 years.

Movement leadership and talent battles

As the year progresses, the software giant bleeds talent in its own real-time unpopular category of taxpayers we see. According to a report in The Wall Street Journal, about 100 people in the mixed department leave the company within a year. Most of them have moved to Meta Platforms to build their own metaverse products.

If that wasn’t enough, the brains behind HoloLens at Microsoft and the creator of Kinect camera, Alex Kipman, have resigned following allegations of sexual harassment and verbal abuse. Microsoft has developed an HoloLens that describes the industry under Kipman’s leadership. Headset has become a tool for developers to carry out their projects of mixed reality. Several companies used the device to train their employees; in some cases, medical students used them to focus on clinical procedures. Now, as Kipman leaves the company, all of its actual mixed components are being reorganized, according to an internal invitation received by GeekWire.

The talent release and organizational rejig have disrupted Microsoft’s vision of a mixed reality, which has led to the emergence of resources and individuals at a time when the AR / VR market is heating up. Some have also suggested Microsoft’s plans to partner with Samsung to build its VR gadget as a possible cause for churn within a real mixed category.

VR headsets can move smartphones instead of going to devices to connect and communicate. But companies that build VR hardware and software cater for different categories of users – some go to other businesses, some to individual consumers. Factories are also facing a shortage of talent as competitors cheat people to create their own products.

The road to the future of this VR looks bleak right now.


In 2016, Google tried to market the segment with its Cardboard headset. However, it was unable to make a leap on the consumer headset as the smartphone used to enable this experience was limited. 3D applications drain the battery and the units were not easy to set up.

Microsoft launched its Augmented reality headset back in 2015. HoloLens headsets describe an industry that has an independent computer with a CPU, GPU, and hologram processor.

According to a report by the Wall Street Journal, about 100 members of the mixed department left Microsoft within a year. Talent release has disrupted Microsoft’s vision of a mixed reality, enabling it to deliver resources and people at a time when the AR / VR market is hot.


I am Sanjit Gupta. I have completed my BMS then MMS both in marketing. I even did a diploma in computer software and Digital Marketing.

Articles: 4732

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