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Viewers who subscribe to the ‘Basic with Ads’ plan can expect video quality up to 720p/HD, around four to five minutes of ads every hour, and a smaller selection of movies and shows that Netflix hopes to fix soon.
Streaming giant Netflix announced Thursday that it is launching ad-supported subscriptions starting in November, according to a company post.
Called ‘Basic with Ads’, the plan is set to launch on November 3. It costs $6.99 per month in the U.S. Each ad will be 15 to 30 seconds long, according to the company. They will play before and during movies or shows.
“Basic with Ads” will be available to Netflix subscribers in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
India was not included in the original list of countries to get the new tier.
Viewers who subscribe to the ‘Basic with Ads’ plan can expect video quality up to 720p/HD, around four to five minutes of ads every hour, and a smaller selection of movies and shows that Netflix hopes to fix soon. These subscribers cannot download media.
“Basic with Ads also represents an exciting opportunity for advertisers – the chance to reach diverse audiences, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless high-definition ad experience,” Netflix said.
Netflix also confirmed that advertisers will be able to stop their ads from running alongside media content that is violent or explicit, based on their preferences.
The streaming giant noted that it took six months from the announcement of the ad-supported tier to its official launch. Netflix praised its team and “extraordinary partnership” with Microsoft for the effort.
Netflix competitor Disney recently introduced an ad-supported tier for Disney+ at $7.99 a month — a dollar more than Netflix. It will be launched in December.
Apple, albeit with a much smaller share of the streaming market, has also reportedly sought to sell video ad space.
