Samsung looks set to reclaim its top spot in the Indian smartphone market, after strong performance in March. The South Korean electronics maker, which once replaced Nokia in the smartphone market in India, has offered the space to China’s Xiaomi since the third quarter of 2020.
The company showed strong performance in March following the strong performance of its Galaxy S22 and A-Series smartphones, according to analysts. Samsung has been on the move for a month with respect to the total market share and part of the premium, which includes phones worth more than Rs 30,000.
Xiaomi, however, retained its market leadership during the March quarter.
Samsung is in with a chance of surpassing its nearest rival Xiaomi in the overall market and will outperform Apple in the leading market, analysts say. The company received an 81% market share for phones worth more than ₹ 1 lakh in March, which includes mostly calls from Samsung and Apple, according to data from Counterpoint Research.
It also closed the 38% market share to more than ₹ 30,000, which includes leading phones from Apple, Xiaomi, Vivo, and more. Apple, on the other hand, had a market share of 30% in this segment, according to data.
There is a “strong chance” that Samsung could return to first place in the second quarter as their new tools in the Galaxy A series perform well, said Prachir Singh, senior research analyst at Counterpoint Research. This model has new launch plans. market favorites, says Singh.
In addition, the growing growth in offline sales coupled with the reduction in coronavirus-induced restrictions has also helped Samsung to re-emerge in the market. The company has managed to cover many price points with its new launch, which has given “market momentum”, said Prabhu Ram, head, an industrial intelligence team at Cybermedia Research.
Aditya Babbar, executive director and head of Product Marketing, Mobile India at Samsung India, also says the momentum has been created by the increase in offline sales. “We have expanded our sales history so that we can help consumers see our services not only in major cities but also in primary and secondary cities,” he said.
Samsung has managed a 5G band with a value of ₹ 7,000 to Rs 25,000 and, in the quarter of March, according to Cybermedia Research.
The company completed the first quarter of 2022 with a market share of 20%, after Xiaomi’s 23%, according to Counterpoint.