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Samsung plans to start selling its premium Galaxy Z Fold 4 smartphone in India from September and according to company sources, it will be the most expensive phone from the company’s stable in the country.
While the global launch price of USD 1,799 (around Rs 1.42 lakh) for the Samsung Galaxy Z Fold 4 is the same as the previous version, Indian consumers would have to pay more due to rupee depreciation and higher taxes.
The Samsung Galaxy Fold 3 was launched in India in the price range of Rs 1.49 – Rs 1.57 lakh each and the Flip 3 in the price range of Rs 84,999 – Rs 88,999 each, but the new versions of the devices are expected to be more expensive.
“All devices including the Fold 4 will be available in India from early September. The Fold4 is the most premium device Samsung has launched so far. Indian consumers may have to pay a bit more for the Fold4 due to the depreciation of the rupee against the US dollar,” a company source said PTI.
The company unveiled a range of premium devices including the Galaxy Z Flip 4 at a global price of around Rs 80,000 each, Galaxy Buds2 Pro earbuds at over Rs 18,000 each, Galaxy Watch 5 and Galaxy Watch5 Pro smartwatches at a global price starting at around 22 000 Rs and Rs. 35,500 per piece.
According to Counterpoint Research, Samsung captured 81% market share in the Rs 1 lakh and above smartphone category in March 2022. The ultra-premium Samsung Galaxy S22 Ultra accounted for around 74 percent of the volume.
The company has launched the Galaxy S22 Ultra series in India at a price range of Rs 72,999 – Rs 1,18,999 each.
The company has introduced 24-bit audio in the Buds2 Pro, which it claims will provide 256 times more audio detail that people can hear compared to 16-bit audio devices available on the market.
Samsung said that the Galaxy Watch5 and Galaxy Watch 5 Pro will come with temperature sensors and higher accuracy of health parameters such as blood pressure monitoring, EKG, heart rate, blood oxygen level, sleep monitoring, etc. compared to the previous versions of the smartwatch.