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Parléř is being reinstated, according to Google, after taking a number of steps to moderate content on the platform
Parler, the social media app popular with American conservatives, is returning to the Google app store more than a year and a half after Alphabet Inc. removed after the January 2021 Capitol riots.
Launched in 2018, the app styled itself as a free speech space for those looking for an alternative to platforms like Twitter. She quickly gained the attention of former US President Donald Trump’s supporters.
But major tech platforms cut ties with Parler for failing to police the violent content that led to the attack on the US Capitol by Trump supporters.
The app has now been restored after taking a number of measures to moderate content on the platform, including features to block abusive users and remove content that could incite violence, a Google spokesperson said.
Parler has substantially modified its app to comply with Play Store policies and will be available for download starting Friday, the spokesperson added.
“Parler has a strong commitment to free speech and, despite a market duopoly, is working to provide choices and options for the millions of voices that are currently censored or suppressed based on their viewpoints,” said Christina Cravens, Parler’s Chief Marketing Officer.
To be safe, Parler made its app available for Android phones through a standalone version that was available for download on its website after it was removed from the Play Store.
Apple Inc. relaunched the app on its App Store in May of last year.