Sony to launch new BRAVIA XR OLED TV in India

Sony launches new BRAVIA XR OLED TV in India

Sony will soon announce its new BRAVIA XR OLED TV in India. The company will introduce an innovative high-performance OLED TV that will provide a holistic and immersive home entertainment experience. There is currently no new product information available. However, the new XR OLED is expected to be launched in India this month.

BRAVIA XR TVs feature the XR Cognitive Processor, which analyzes content and recreates it the same way people see and hear it in the real world. “For example, they understand where people in a picture are usually focused – like the main character in a movie. They also know that the sound should come from above you when it’s a jet plane and recreate that sound in your living room. The result is your favorite content recreated in a way that’s so real you can feel it,” the company explained on its website.

The focal point is where you tend to focus in the image, where your eyes are naturally drawn to the scene. TVs with the XR Cognitive Processor recognize this focal point and enhance that part of the picture, just like our eyes do in the real world.

Earlier in 2021, the company launched the 4K OLED 2021 Sony Bravia XR series, which comes with 4 HDMI ports, 3 USB ports, a 120Hz refresh rate panel, and Google TV. You’ll also find other features like ALLM and a 30W speaker system. Sony Bravia XR Series 4K OLED TV (2021) is priced at Rs 1,61,290.


I am Sanjit Gupta. I have completed my BMS then MMS both in marketing. I even did a diploma in computer software and Digital Marketing.

Articles: 4732

Newsletter Updates

Enter your email address below to subscribe to our newsletter

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this:
x Logo: Shield Security
This Site Is Protected By
Shield Security