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Wooing shoppers the Woovly way!

Wooing shoppers the Woovly way!

The Role of Influencers in Social Commerce Gen Z and Millennial users, the target audience for social commerce, have limited attention spans and seek instant gratification from short content. This is where micro and nano content creators and their short content have made a huge impact. There is a latent desire to create tight and …

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Startup Story: How uniquely THIS company is creating timeless, conscious fashi

Startup Story: How uniquely THIS company creates timeless, conscious fashion

MUSHIO – a slow fashion brand with a mission to create timeless and conscious fashion that sparks joy. Not every business can truly claim to be doing something that works to fulfill a truly holistic vision of balancing commercial viability with the challenges of human happiness and environmental well-being. But two sisters Muskan and Kriti …

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