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Samsung and Apple continued their strong operations in the Indian smart watch market in the March quarter of CY 2022, unveiling new data by International Data Corporation (IDC), a market research company.
The South Korean company saw a two-digit growth rate and accounted for 65.3% of total shipping volume in the smartwatch category in the March quarter.
Apple was the second leading product in the smartwatch segment with 22.7% shipping. Fitbit (4.7%), Fossil (3.5%) and Garmin (1.7%) were among the top three in the top five.
The IDC has slightly different benchmarks of what qualifies as a smart watch compared to other market research firms. Like each IDC, a smart watch can use third-party applications and have an app store. The IDC has divided the Noise and BoAt clocks into basic watches.
It explains why no Indian products including Noise, Fire-Boltt and BoAt are listed in the IDC’s top five watches. As, according to a Counterpoint’s May report, there were three smartwatch brands in India in the March quarter with a combined delivery volume of 62%.
The Galaxy Watch 4 was Samsung’s key driver of growth during the quarter. The device recorded a two-digit quarter-on-quarter (QoQ) in India, Samsung said.
“We have ensured the widespread availability of our equipment in both offline channels (6000+ stores) and online channels that include e-commerce platforms and introduced advanced payment methods and financial options, to improve accessibility and enhance affordability,” he said. said Aditya Babbar, executive director once. Samsung India’s head of product marketing.
In addition, Samsung also cited IDC data in the real wireless stereo (TWS) segment and revealed that it holds 31% of transmission segment but only on devices with a value of ₹ 5,500. According to Samsung, the Galaxy Buds 2 has been a key driver of product growth in the TWS segment.
IDC did not share data with the top five brands in the entire TWS category. However, in one of its May reports, a market researcher said it was one of the fastest-growing segments – the TWS share grew by 48% from 34% in the ear wear quarter for March.