Vivo X80 Pro and luxury category effects

Are you willing to pay Rs 79,999 by phone? Are you willing to pay ₹ 79,999 for your Android phone? Are you willing to pay ₹ 79,999 for an Android phone not from Samsung? Are you willing to pay Rs 79,999 for a Vivo phone? Can you ignore the iPhone 13 which costs almost as much as a Vivo phone? Have you ever been so disappointed with the iPhone? Are you happy to invest ₹ 79,999 in Chinese smartphone product?

These questions greatly shaped my analysis of the recently launched Vivo, premium and flagship smartphone Vivo X80 Pro today. Developed in partnership with ZEISS optics, the Vivo X80 Pro prides itself on the visual enhancement it has to offer in its segment. The Chinese smartphone model, Vivo, has introduced the Vivo X80 Pro for Rs 79,999 with 12GB of RAM and 256GB of internal storage. Along with the X80 Pro, the Vivo also introduced the basic model, the X80, which starts at ₹ 54,999 8GB of RAM and 128GB internal space. But, what is Vivo trying to achieve here?

Vivo already knew that these questions would arise after the launch of the X80 series but the smartphone model might have other ideas that we could not have here. The best images of the Vivo X80 Pro are always its cameras, the company says. The smartphone comes with four rear lenses mounted on a camera island. The phone comes with a 50MP main camera with optical image stabilization (OIS), a 48MP wide camera, a 12MP Gimbal portrait camera, an 8MP Periscope camera, and a 32MP front camera.

Proving its photographic and video capabilities, Vivo has introduced a separate photo processing chip called V1 +. Vivo says the chip helps to achieve the right amount of exposure and sharpness in videos and still images. We are unable to dispute that claim because we have not reviewed it.

Vivo has packed the X80 Pro with a Snapdragon 8 Gen 1 chipset, which is commonly found on advanced smartphones starting at more than Rs 45,000 in India. The sister products of Vivo, Realme and iQOO have phones with the same chipset but under the standard price brackets. For example, the price of Realme GT 2 Pro starts at ₹ 49,999 with the same chipset. Similarly, the iQOO 9 Pro has the same SoC but its price starts at ₹ 64,990.

Even if we compare the price of the OnePlus 10 Pro with the Vivo X80 Pro, the price of the 10 Pro starts at ₹ 66,999 with the same processor of 8GB variation while the 12GB model costs ₹ 71,999. Vivo exceeded that price and introduced the X80 Pro for Rs 79,999 without a second exception. Like the Vivo integration with ZEISS for the X80 Pro, OnePlus has also expanded its Hasselblad to the second generation with the OnePlus 10 Pro. Hasselblad is also known for its high lens accuracy as ZEISS.

So far we have only compared the Vivo X80 Pro with its products under the BBK group but compared to South Korea’s electronics chief executive, Samsung, the competition is much tougher than the previous one. Samsung has a wide portfolio of premium, luxury and advanced smartphones to make it difficult for the X80 Pro. The latest series of Samsung Galaxy S22 features the same features as the X80 Pro but product value comes in handy here. The Samsung Galaxy S22 series also said it enhances photography and low-key shooting launched in February this year.

Even without Huawei, HTC and Sony smartphones the Vivo trip to the luxury segment will not be an easy task. Over the years people have defined brands in their prices; Xiaomi / Redmi preferred in the entry and budget category, Vivo / Oppo were favorites in the middle class, OnePlus was the only option in the 30s and Samsung was preferred for Android smartphones when it rose to ₹ 50k share. At the time, Apple rethinked itself and introduced its iPhones compared to advanced Android smartphones and thus led to greater sales and demand for Indian users.

In contrast, Chinese smartphone players, especially BBK smartphone brands, have pushed them into the luxury category but have never seen success here. Apple’s distorted engineering made them look pale in that part.

Vivo in its own way of luxury class wants to integrate iQOO into the mid-premium segment here. Part of the OnePlus that once ruled. At that point, OnePlus began to introduce mid-range phones in the Nord way to expand its portfolio.

The Vivo X80 Pro may be its driver in the luxury category but having an excessive curiosity here could disrupt its real-world and medium-sized consumer catering system. And I would love to meet or know about those who want a Vivo phone with a value of ₹ 79,999 or unless I have a gift for some. The ZEISS organization, we all know, is not new to the Indian smartphone industry. Nokia phones were previously famous for their ZEISS lenses but even that did not work over time. The Vivo X80 Pro may be a good phone but the brand vale and luxury view play an important role when investing. And easily, you can’t ignore the iPhone 13 which costs the same as the Vivo X80 Pro!