What is Pay Per Click (PPC) and How Does Pay Per Click (PPC) Work?

Pay per click is a type of paid digital marketing, which shows ads that link to your website in the SERPs (search engine results pages). It is Google’s main revenue driver and an easy way to make your ads show people who want your products and services. Google runs these ads through a platform called Google AdWords and if you know your way to the site you can set up an easy campaign without much hassle.

You set up pay per click (PPC) campaigns based on keywords. Keywords are keywords that are included in the search engine you want to show your ads. You also set the maximum CPC (cost per click) limit you are willing to pay for 1 click on your ad (which will lead to your website). You can also set a daily budget for your campaign, which is the maximum amount you are willing to pay each day for your campaigns to continue. Once you have accumulated enough clicks to reach your budget, your ads will stop playing until the next day.

For example, if I needed a lawyer, I could type “lawyer” on Google and it would show results from PPC campaigns, and natural results. PPC campaigns allow you to get to the top of this page without having to rely on search engine optimization for a free, live list. You should use PPC campaigns if there are people looking for your products and services. If you do not want to, then there is no point and you should focus on awareness driving campaigns.

Pay per click (PPC) can work solidly as long as it is set correctly. There are people searching right now, in your area for your products and services, and you can find your business in front of them right away. That makes it an extremely powerful tool.

However, improper setting and management of keywords and budgets can be a costly mistake, as Google will continue to display your ads no matter how they work. If people click on your website and are consistent, that will quickly add great revenue.

It is very important that you do a thorough research on keywords which keywords best describe your products and services, and which keywords that your customers are likely to be able to convert. This may require some testing on your PPC campaigns, but it will be worth it.

Source by Joanne M


I am Sanjit Gupta. I have completed my BMS then MMS both in marketing. I even did a diploma in computer software and Digital Marketing.

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