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The cryptocurrency market is a volatile beast. The rollercoaster of digital token prices recently saw Bitcoin fall from grace and then bounce back almost immediately. This volatility is the result of market manipulation, corporate bankruptcies and investor attacks. But it’s also exactly what makes cryptocurrencies so attractive to investors looking for high returns. Investing directly in cryptocurrencies can be challenging for most conventional investors due to their complexity, liquidity issues and volatility risk. This is exactly what Heru Finance; crypto asset management company wants to solve.
Crypto asset management is typically offered as a full or partial service solution that allows investors to access blockchain or crypto assets through various avenues. These services can be provided either directly by the crypto asset management companies themselves or through a third party service provider. These firms are responsible for selecting appropriate crypto assets for their clients’ portfolios, monitoring and auditing the performance of those assets, helping new investors navigate and understand the crypto space, and providing general support as needed. Traditionally, investors have had to manually track and audit their own holdings, meaning they need to be aware of changes in portfolio composition, performance and holdings.
“Crypto asset management firms can help new and experienced investors navigate and understand the crypto space. It helps investors gain exposure to this new asset class through various investment strategies such as passively or actively managed funds, baskets and other investment products. It provides experienced investors with a wide range of useful services, including portfolio rebalancing, tax reporting and other key features that may not be so easy for a do-it-yourselfer to manage,” said Prashant Malik, founder and CEO of Heru Finance, which is widely distributed. credited as the inventor of Cassandra, a distributed database used by Netflix, Meta and several global companies.
Prashant Malik, Founder and CEO, Heru Finance.
One of the most important functions that crypto asset management companies provide is the tracking and auditing of holdings in client portfolios. Tracking portfolio holdings can help investors understand how their investments are performing. Another important feature that crypto asset management companies provide is asset protection. Crypto assets are designed to be stored on the blockchain, meaning they are not held or stored by any single entity or company. Asset preservation refers to the process of ensuring that crypto assets are properly backed up and maintained in an effort to protect them from theft or other unforeseen circumstances. “At Heru Finance, we have taken out $20 million worth of crypto insurance to ensure that even if there is a hack, we will be able to reimburse our investors,” notes Malik.
Diversification is one of the most important concepts in investing. It refers to the process of spreading risk among different types of investments so that no single investment poses a large risk to the overall health of the portfolio. Crypto asset management firms can help investors diversify their portfolios by including crypto assets in client portfolios that provide a level of diversification. “…and that’s exactly what we’re doing to make sure our investors are profitable,” says Malik.
The platform boasts a strong technology suite including robo-advisory that profiles each investor and matches them to a unique set of investment strategies. The investment team also uses HQS (Heru Quant Stack), which processes data points from search, social, meta and content platforms and translates them into actionable trading decisions. There are other technical solutions that the team is working on and plans to launch soon. The platform provides exclusive investment opportunities in handpicked blockchain and web 3.0 companies that can provide high returns.
However, it should be noted that crypto asset management companies do not guarantee any fixed returns. “It’s important to choose the right asset management company and do extensive research before investing your hard-earned money,” adds Malik.
