Digital Marketing

What is Pay Per Click (PPC) and How Does Pay Per Click (PPC) Work?

Pay per click is a type of paid digital marketing, which shows ads that link to your website in the SERPs (search engine results pages). It is Google’s main revenue driver and an easy way to make your ads show people who want your products and services. Google runs these ads through a platform called …

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Google Places – 10 Tips for Improving Your Google Places Business Listings

Searching for Google Site Page listing is important whether you have an online or offline business. Google Places, formerly known as Google Maps, is a great way to stay online especially if you are a brick and mortar business without a website. It can provide potential customers, who may be seeking location service, with important …

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Basics of SEO

If you have heard the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) before, you may have spent a lot of time online. Although you may have heard or read these words, you may not realize how important they are in the online world. The purpose of search engine optimization is to get …

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Gain More eCommerce Information Through Online Marketing Blog

In this age of globalization, every marketer should go beyond the usual basics of marketing with a focus on conventional brick and mortar stores. It is time for any important retailer to start learning about e-commerce or online marketing. But you do not need to spend a lot of money on your basic eCommerce reading …

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